THE ILLUSORY TRUTH EFFECT EXPLAINED

Ever noticed how hearing something multiple times can make it feel true, even if it isn't? That's the "illusory truth effect" at work.

This effect shows how our minds respond to repetition. When we're exposed to information repeatedly, our brains start accepting it as true, regardless of its accuracy. It's as if our minds think, "I've heard this a lot, so it must be right."

This cognitive quirk highlights the influence of repetition on our beliefs. Even if we initially knew something was false, the more we hear it, the more our brains tend to believe it. It's like our brains get tricked into thinking that familiarity equals truth.

Understanding this effect is crucial. It reminds us to question information rather than accepting it just because it's familiar. Being aware of the illusory truth effect helps us become smarter about the information we absorb, reducing the chances of being misled by things we hear repeatedly.

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